Links are the foundation of topical communities, and as such they have as much, if not more, weight with search engine crawlers than keywords do A web page without links is like an uncharted island It’s sitting there, right in the middle of the ocean, but most people don’t know it’s there.
Directory listings help make your business more visible on Google and other search engines. And not just because linking to your own website helps.Directories themselves have characteristics that make them highly attractive to search engines. – regular fresh content (new listings); relevant, related content (eg, business).
There are several ways a directory listing enhances your credibility. First, it places you in a relevant community, Second, by enhancing your profile. It is one more place your business is being seen, Finally,A well written, clear and compelling profile not only provides credibility, it helps you stand out from others.